Dynamic Relationship Builders!
Our job is to help you build sustainable relationships that will help your organization identify with the world.
Sure we do all of that normal stuff like write and publish press releases and communicate with the media on your behalf but PR in today’s world is different. Public relations is about building relationships, and creating an environment of trust and engagement. It really comes down to the execution and that’s where you come in. If you don’t have a solid communications policy in place then all the press and media in the world won’t do you one bit of good. People trust what they can see and feel. We take everything you do from all aspects of your brand and package it for the world to see!
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”~ The Public Relations Society of America
Radio, newspapers and TV need a steady diet of news. With a little creative thinking, your event can be part of the daily news cycle.
If you are bringing visitors to the Las Vegas area, if your conference affects public policy, if you event is significant to a great majority of the community, or if you event can hold public attention due to its unique nature or status, then you will want to let media organizations know the “who, what, when, where, why and how” either via a Media Advisory or a News Release.
Your first step is to let the news media know how they can cover your event by sending out a “NEWS ADVISORY”.
The advisory should let the media know WHO is coming. It should let them know WHAT they will be doing. It should state WHEN it will be held, WHERE, it will take place, and the WHY and HOW.
It should also include the key contact information for your organization and how they can get in touch with you should they seek further details. The ADVISORY should be sent to media organizations at least two weeks in advance. Follow-up calls to the individual news outlets can be conducted a few days in advance of the actual event.
A “NEWS RELEASE” is used to present the details of the event in a format that news outlets can use to cover the event or conference. The release can be sent to media members prior to the event, but most often it is released the day of the event or it can distributed to members of the media on-site who attend and cover your event.
Your press release should be succinct and state the important facts: who what, when, where and why it is important. Short, easy to read sentences work best. The first paragraph should include as much of the who, what, when and where as possible. Following paragraphs will reveal the why.
The most important information should be stated first. If it is lost in the final paragraph, the media person might never read it. Many times the information is used in the same form as they receive it and it will be cut from the bottom to meet their space and time requirements.
The press release should not be longer than one page. If the subject is so complex it requires more than one page, divide the information into more manageable segments and send more than one media release.
Media relations and PR (public relations) landed in the top five of most important communication channels for nonprofits, according to Nonprofit Marketing Guide’s 2014 Nonprofit Communication Trends report. In fact, 63 percent of those surveyed ranked it as either very or somewhat important. Why not make reaching the press that much easier with a digital press kit? Effectively and easily pass along useful information, such as an overview of your organization and its purpose, newsworthy announcements and events, and brand collateral—including logos, images, video and more.
Journalists are busy people. Have all the information they need to tell your organization’s story at their fingertips with a digital press kit. That may be all it takes for your story to make the news!
Digital press kits offer much of the same content as their hard-copy counterparts, but they?re easier to update, use and distribute. Here are some tips on creating a digital press kit for your nonprofit.
Digital press-kit essentials
Your digital press kit should have two main objectives: first, to promote your brand; and second, to meet the needs of the journalists who want to talk about your organization. Here are the essential components needed to meet those objectives:
Your Story: We’ll assist you in developing the background of your organization including your organization bios, your organizations history, milestones, and purpose.
Statistics: What do all of those numbers mean? We’ll help you organize all of the stats and facts help state the case for your organization’s mission. Fact sheets, charts and an FAQ page provide journalists with instant access to needed information.
Key players: The media wants to know the who’s who of you organization Brief bios and images of executives, board members, key staffers and even long-time volunteers provide important information the media often needs. Outline why these key players dedicate their time and/or resources to your organization and its purpose.
Collateral material: We can design all of your collateral items along with multiple versions and formats of your logo which are a must to maintain creative control over your brand’s look and message. Consider including images of your organization and its people in action, video links and links to printed materials, like posters, brochures and other items you’d like the media to publicize.
Publication and distribution: Now that you’re ready to put your digital press kit to work for your we can assist your with your publication and distribution. We’ll make sure that your kit is easily found on your organization’s home page, and let the media know it’s out there. Have an upcoming fundraiser or gala you’re inviting press to attend? You’re digital press kit is no longer an option it’s an essential tool for your organizations growth and progress
What public relations is not!
Public relations is not advertising. You have to pay to have your message placed in a newspaper, magazines, and TV or radio spots.
Public Relations is not sales. Your PR firm is not your sales staff or your fundraising committee (non profits). It’s the PR firms job to create awareness and drive the people to you but you have to put the legwork in to close the deal.
Public relations is not marketing. Marketing deals with getting products or services to the consumer. If you’re over 35, you learned marketing as the “4 Ps”: product, price, placement and promotion to keep the sales pipeline full.
So what is public relations?
- Write and distribute press releases
- Compose media advisories
- Creating Press Kits-printable and electronic
- Speech writing
- Write pitches (less formal than press releases) about a firm and send them directly to journalists
- Create and execute special events designed for public outreach and media relations
- Conduct market research on the firm or the firm’s messaging
- Expansion of business contacts via personal networking or attendance and sponsoring at events
- Copy writing and blogging for the web (internal or external sites)
- Crisis public relations strategies
- Social media promotions and responses to negative opinions online
Who should hire a public relations manager?
Any business, organization or individual should hire a public relations manager when they desire to protect, enhance, repair or build their reputations through the media. Our job is to accetuate the positive and strategically respond to the negative to mitigate damage. Public relations management is an investment in your brand and the its visibility that results in increased recognition and reputation.
Testimonial by: “Bradley Avram, Director of Sales at Ovation Brands” Genie was a passionate advocate for our brand. She excelled in the art of solution selling. She is a creative problem solver, a tireless worker and an outstanding leader. It was a pleasure to work with her on the occasions I was fortunate enough to do so.
Testimonial by:”Joey Roybal, On-Line Ordering Manager at Jason’s Deli” Genie is a pleasure to work with. She aspires to be great and does well to build relationships with others. Genie has a tremendous professionalism and desire to interact with others and grow from experience . She would be an asset to any company out there…
Testimonial by: “Patrick Spargur, Vocational Program Manager at Bridge Counseling Associates” New Media Vegas has been a tremendous asset for our nonprofit Project 150. They have helped our organization grow by providing excellent social media service with great content and reach. Their knowledge, flexibility,and great service allow us to broadcast our messages quickly over multiple mediums. The do a great job!
Testimonial by:”Joanne Codi, In The Band Events Experiential Team Building – Events Company” Genie, Duane and New Media Vegas have been a blessing to me an my new company. She is personable and knowledgeable. New Media Vegas offers great products and they provide support beyond that of just a web design company. They understand that changes take place; on the drawing board or in their clients minds and they are patient and creative and are always willing to offer a good suggestion without commandeering ‘the ship’. They designed my first site, for a non profit organization and are now in the middle of creating a new company website for me, as well as providing hosting and marketing. I highly recommend Genie and New Media Vegas!